Richmond Times Dispatch, October 17, 2013: Learn more about David H. Creasy in this profile article in the WorkIt Richmond publication from the Richmond Times Dispatch. David talks about the transition back to running his own firm once again:
You’re started your own CPA firm several times. What do you like so much about running your own firm?
Running my own firm can be demanding and stressful, and the past few months have been a whirlwind, as any entrepreneur will know. But it allows me to do things the way I think is most efficient and beneficial for my clients. And, my time is now completely focused on my clients.
You merged your first firm with another business in 2005. What are some lessons you learned from that process?
We merged with a great firm, and it was the right thing to do at the time. Things changed though that we couldn’t control – our staff that helped us be successful gradually left and I really couldn’t make any decisions that would help us be more efficient and effective in serving clients – it’s the loss of control that I learned must be addressed.
The other lesson I learned is that bigger is not necessarily better for my clients. As my time got pulled away into more supervision and administration, I felt I was losing that personal connection with clients and what I had to charge for my time kept increasing due to the greater overhead expenses of a larger company. Coming back to a small firm practice allows me to work once again in a very personal way with clients, and the lowered overhead is allowing me to keep my rates more moderate.
Read the full article for more about David.